Unselfish both on and off the field, accepting Life Membership at the Bulldogs made Dale Morris reminisce about all of those who stood before him and everyone who helped him reach this milestone.

To join Dale Morris as a Western Bulldogs member in 2012, click here to join the Western Front.

Morris was highly grateful and modest of his achievement, giving credit to his past and present team mates for not only his award but his person.

“It is an absolute honour to be known as a Bulldog for life and something that I will cherish forever,” Morris said.

“The players from the past that I have played with and the players from now, without them I would not be the player or person that I am today and I certainly would not be standing here accepting life membership to this great club.

“I love the club and this means a hell of a lot.”

Watch Dale Morris' full interview with BulldogsTV on the media player above, or click here to watch on YouTube.

He recounted watching numerous teammates accept the prestigious honour during his career at the club, hoping his day would come.

“I can remember sitting down there with the players and watching some of my teammates come up here and receive life membership and I remember thinking gee, how good that would be,” he said. 

“The time has absolutely flown and here I am. It feels awesome.”

Morris has come a long way since being thrown a lifeline in the 2004 rookie draft and has slowly become an integral member of the Western Bulldogs starting line-up.

His AFL career is highlighted by All Australian Selection in 2008, representing Australia in the 2005 International Rules series and placing third in the 2009 Bulldogs Best and Fairest.

The stalwart’s consistency and heroics were recognised at the end of the 2011 season, polling fifth in the 2011 Charles Sutton Medal.

Morris played his 150th game for the Club in Round 18 this year.

Morris was one of six people to be awarded Life Membership of the Club, in addition to cheer squad leaders, Dave Porter, Gary Munn; long term Club trainer Kim Smalley; past staff member Barry McDonald and Western Bulldogs Board Directors Ian Veal and Henry Jolson QC.

Bulldogs President David Smorgon paid particular tribute to Jolson who last night retired from the Board.  

“Henry’s legal expertise has been a critical asset to the Board and the organisation as a whole - his support in a range of legal matters including the AFL Tribunal has been invaluable,” Smorgon said.  

“Henry’s commitment to supporting peace and harmony in our community must also be highlighted and commended.

A passionate community advocate, Henry will be long remembered for his leadership in forging the wonderful partnership between the Western Bulldogs and the 'AFL Peace Team.'