The Western Bulldogs today launched the 2014 Gather the Pack membership video, asking fans to be bold, loud and proud in their support of the Club this season.
The video captures the passion and anticipation of both players and fans, using real match day footage, from pre-game preparations to the crowd in full voice supporting their team.
Narrated by ten-year-old Bulldog fan Lexie, the campaign highlights the Club’s connection to Melbourne’s West, showcasing the vibrant and emerging hub of Footscray and its surrounds.
Chief executive Simon Garlick said the video articulated how important Western Bulldogs members and fans are to the Club.
“Our members and fans are the centre of the Bulldogs family, and the video celebrates and captures that, particularly the journey and theatre of match day,” Garlick said.
“Our foundations are built on our passionate and loyal supporters – and that continues on after 130 years of existence”.
“We are calling on all our members and fans to help us Gather the Pack and be a part of our exciting journey in 2014”.
Watch the Gather the Pack video on the Club’s official website and learn how you can be involved, visit gatherthepack.com.au
