The Western Bulldogs have locked in a new three-year partnership with McDonald’s, which will become a Gold Partner of the Club.

A key focus of the partnership is centred on driving fan engagement via activations across the Bulldogs’ digital platforms.

The ‘Macca’s MVP’ digital fan engagement property has already been a key McDonald’s branded asset during the 2020 season.

With both the Bulldogs and McDonald’s focused on community initiatives, both organisations will also collaborate on initiatives to support Ronald McDonald House.

“We are looking forward to creating fan engagement activities with the McDonald’s team over the next three years, focussed on digital branded content,” said Western Bulldogs Chief Commercial Officer, Nick Truelson.

“As we look into the future and we see crowds return to stadiums, we are keen to work with McDonald’s on activations which create a better match-day experience for our loyal members and fans.”

McDonald’s Australia Market Director – Southern Region, Brad McMullen, said: “We’re pleased to be teaming-up with the Western Bulldogs, as we continue our support of AFL.

“We’re proud to play an active role in communities across Australia, and together with the Western Bulldogs we hope we can help more Aussies enjoy and participate in the game of AFL.”