Representing the positive and transformative change the Club has experienced in the recent past, the new logo epitomises the character and spirit of the Club, its players and supporters.
“With the exciting growth and evolution of our Club, we are ready for a new visual identity, one that reflects our core Club values, makes reference to our proud past and equally looks to an exciting and prosperous future — we believe we have achieved this with our new logo,” Garlick said.
The below infographic details the key features of the new Western Bulldogs logo, and illustrates the evolution of the Club’s visual identity.
