Being a Bulldog, what does it mean to you?

Being louder than opposition fans on match day? Prouder than rival supporters of your Club? More passionate?

When the Club started the process to develop the new logo, we looked within.

Not only did we want a proud emblem to stand behind, but a symbol that characterized our core values and personality as a Club – players, staff and fans alike.

Put simply, we wanted our Club’s new logo to #BeMoreBulldog.

Strong, bold, cheeky, proud and loyal, those are the traits of the Bulldogs breed. Our members and fans embody these traits.

And with these traits in mind, life was breathed into the new, ‘full-bodied’ Bulldog logo.

The new logo captures the personality of the Club and its bold and ambitious future, and serve as a constant reminder and challenge as to how we can #BeMoreBulldog.

So how can you #BeMoreBulldog?  Show us how you’re more passionate, tell us why you’re more loyal, send us a photo of how you’re more cheeky.

Jump on Twitter or Instagram, share a photo or a story with us, and show how each day you strive to #BeMoreBulldog.

There will be regular prizes, giveaways and competitions for fans contributing via social media, so don’t be shy, be bold, #BeMoreBulldog.