Adam Cooney says the Western Bulldogs Sons of the West program’s objective is simple, to help men who live or work in the west to improve their health and subsequently their quality of life.

“It’s a great initiative by the Club, working with our partners in Liverpool FC just to help men who live or work in the west to lead healthier lives,” Cooney said.

Cooney said there are some alarming statistics for men in Melbourne’s west in regards to the state of their health in comparison to the rest of the state.

The program looks to make lasting changes to bring these numbers back in line and help improve the overall health of men in the Bulldogs heartland.

“I read a stat this morning that 39.9% of Victorian males are overweight and in the Hobsons Bay area it jumps to 50%,” he said.

“And men in Maribyrnong have the lowest life expectancy in Victoria.”

A highlight of the Sons of the West program is the men’s health expo held at Victoria University Whitten Oval on Sunday 18 May 2014, which forms a vital component of the initiative.

“[The expo will address] all types of stuff, they are just trying to tackle as much as they can – at the expo there’s free health checks,” he said.

Register for the Sons of the West program today to receive your free health check and find out more information on the Western Bulldogs men’s health program.