White King have signed on until the end of the 2016 season as a Platinum Partner of the Western Bulldogs.

White King will also be the Club’s official match ball partner.

It’s the third consecutive year that the household cleaning and laundry products brand has partnered the Club.

Chief Executive Officer Charlie McLeish said White King was pleased to continue its relationship with the Western Bulldogs.

“The iconic, made in Australia White King brand, is proud to be the ball partner of the Western Bulldogs.

We both have a long, proud history in common and both share an equally exciting future,” McLeish said.