Long-term Western Bulldogs sponsor White King has extended its partnership with the Club for a further two years.

The platinum partner of the Club’s coaches box will also have the interchange bench branded asset at all Western Bulldogs home games at Marvel Stadium throughout the 2021 and 2022 seasons.

With a focus on cleaning products, White King, which is proudly Australian made and owned, has played a major role in helping Australian consumers remain safe during the covid-19 pandemic.

“We are very proud of the number of long-term partners we have at the Club, and White King is one of those organisations who we’ve created a sustainable relationship with, which has been extremely beneficial for both parties,” said Bulldogs’ Chief Commercial Officer Nick Truelson.

“They came on board initially when the club was going through a challenging period on-field, and it has been fantastic to have them as part of our exciting journey ever since.”

White King CEO Charlie McLeish said: “We partnered with the Bulldogs back in November of 2013 based on our shared values, and the fact that both organisations were focused on delivering for its customers day in and day out.

“Nearly 10 years down the track, we still have the same key focuses, and we are delighted to be continuing our long-term partnership with the Club through to at least the end of the 2022 season.”