WESTERN Bulldogs president David Smorgon has reached out to members with an open letter in the wake of Sunday's 123-point loss to West Coast.
Smorgon labelled the loss 'unacceptable' and apologised to the Bulldogs' faithful while throwing his support behind coach Rodney Eade.
"The players are aware they have let you, the club, themselves and the jumper down but despite this loss our season is NOT over," Smorgon wrote in an open letter posted on westernbulldogs.com.au on Monday evening.
Smorgon labelled the loss 'unacceptable' and apologised to the Bulldogs' faithful while throwing his support behind coach Rodney Eade.
"The players are aware they have let you, the club, themselves and the jumper down but despite this loss our season is NOT over," Smorgon wrote in an open letter posted on westernbulldogs.com.au on Monday evening.
"With 14 rounds to play, I want to re-iterate that we will continue to support and encourage Rodney Eade and the match committee to make whatever changes they feel necessary to ensure we again start playing consistent footy every week and every quarter."
Smorgon said he was hopeful the Bulldogs would bounce back immediately against Hawthorn this week.
"The most critical issue now is to review what went wrong yesterday and start planning positively so that we regain the respect that the red, white and blue jumper deserves - against the Hawks this Sunday," he said.
"As always, I urge you to join me to get behind our team because now more than ever we need you.
Read David Smorgon's letter in its entirety here:
http://www.westernbulldogs.com.au/season2011/westernbulldogsnewsfeatures/newsarticle/tabid/4112/newsid/114581/default.aspx
