Everyone at the Western Bulldogs knows that yesterday’s loss was totally unacceptable - the players, coaches, management, staff and the Board of Directors - and we all apologise to our Members and Fans.

We all share the disappointment and embarrassment of losing a game by 123 points, our fourth worst loss in the clubs history and our worst since 1996.

The players are aware they have let you, the Club, themselves and the jumper down but despite this loss our season is NOT over.

With 14 rounds to play, I want to re-iterate that we will continue to support and encourage Rodney Eade and the match committee to make whatever changes they feel necessary to ensure we again start playing consistent footy every week and every quarter.

We set ambitious targets this year based on our consistent record over the past three years and achieving these targets is the responsibility of everyone at the Western Bulldogs and not the responsibility of any one individual.  We are all in this together.

The most critical issue now is to review what went wrong yesterday and start planning positively so that we regain the respect that the red, white and blue jumper deserves - against the Hawks this Sunday.

As always, I urge you to join me to get behind our team because now more than ever we need you.

David Smorgon OAM
President, Western Bulldogs