AFL fans will be able to bring food and drink purchased from outside providers into Etihad Stadium next season, in a move strongly linked to supporter feedback.

Stadium management allowed such meals in as a trial towards the end of last season, but it will become stadium policy during AFL games from next year.

The stadium's chief executive Paul Sergeant told SEN Radio on Monday that they had taken on board the strong feedback from fans.

"It is something we have been talking to the AFL about and was driven by us and our catering partners Delaware North," he said.

"It's a calculated risk - but you look at what people want, and if they want to sample catering from outside and bring it in, we'll accept that."

Sergeant said the stadium would introduce further fan-friendly initiatives during AFL match days next year.

"Everyone has taken on board the messages that have come back towards the AFL, clubs and venues, and we're working to make the experience better," he said.