Following on from a historic 2016 season the Western Bulldogs have announced the re-signing of three key partners today, in EML, White King & VicHealth.
EML joined the Club last season and have decided to extend their association as Coaches Partner as well as aligning with the Club’s men’s health program, Sons of the West.
The partnership will see EML continue to be on all of the 2017 AFL coaching panel’s apparel, including senior coach Luke Beveridge.
EML CEO Mark Coyne said his organisation was excited to extend their partnership with the Bulldogs.
“It is this proud heritage of ‘giving back’ which runs deep in the partnership we have forged between the Western Bulldogs and EML, and we look forward to working together again in 2017 across both AFL and AFLW and beyond.”
In addition, EML has been joined by VicHealth as partners of the Club’s AFLW team.
VicHealth have partnered with the Club over several years through a range of different initiatives, and the latest will see VicHealth on all of the 2017 AFLW coaching panel’s polos, including inaugural coach Paul Groves.
They’ve committed for the AFLW Season to coincide with the Launch of the Change Our Game Campaign which aims to raise the profile of women in sport and gender equality in sport for women and girls.
VicHealth CEO Jerril Rechter said she was proud to be launching the partnership with the Club and stated that “we all need to work together to Change Our Game for the better”.
In further sponsorship news, long-time partner White King have extended their partnership with the Club into a fourth season.
White King will also be aligned with Beveridge through coaches’ box signage throughout the 2017 season.
