The Western Bulldogs are proud to announce a renewed partnership with Beacon Lighting and Beacon Trade - passionate supporters of the AFL and its communities - for the 2025 and 2026 AFL seasons.

Australia’s trusted lighting and electrical partner for electricians, builders and interior designers, Beacon Trade is an extension of the Beacon Lighting brand with an exclusive program designed to support trade customers.

While Beacon Lighting proudly partnered with the Club from 2008 to 2015, both Beacon Lighting and Beacon Trade are now continuing that legacy together.

"There's a strong alignment between Beacon Trade and the Western Bulldogs," said Beacon Lighting CEO Glen Robinson.

"Beacon Trade members are some of the most hard-working people in the country, and many of them are devoted Dogs supporters. This partnership is about celebrating that connection and showing up for the things that matter to our customers - on and off the field.

Pictured: Bulldogs midfielders Tom Liberatore and Matt Kennedy in the Beacon Trade x NXP Workwear clothing range.

"Our people are at the core of everything we do - from our team to our customers. Our tradies deserve a team that mirrors their determination and drive, and we're proud to support one that does exactly that."

The partnership will include Beacon's brand presence on LED signage at Marvel Stadium home matches, as well as integration into select post-match content across the Club's social and digital channels.

Bulldogs Chief Commercial and Strategy Officer Kon Karavias welcomed the renewed partnership. 

"We're thrilled to welcome Beacon back to the Kennel," he said.

"This partnership reflects a shared people-first approach and a belief in building strong communities, both of which are central to our values. We're looking forward to what's ahead."

Beacon Trade is Australia's trusted partner for electricians, builders, and interior designers - providing lighting, fans, and electrical solutions for the Australian home. With trade-only pricing, expert advice, and unmatched service across 128 stores nationwide, Beacon Trade is here to support your next project. With trade reps in every store, free delivery to site, extended warranties, and live technical support, we're here to help you get the job done. Beacon Trade. Let's Make Light Work.