The Western Bulldogs and ASICS have signed a new five-year agreement, which will see the global sportswear brand remain the Club’s official apparel partner until at least the end of 2028.

The new deal – which included 2024 - will see ASICS elevate their support across the upcoming ASICS AFL pre-season, while introducing a new 2025 AFL guernsey and merchandise offering. 

The partnership will also continue to feature an investment into grassroots football and the community. 

“ASICS has been a trusted partner of the Club for many years now, and we are excited that our journey will continue together beyond a decade,” Bulldogs CEO Ameet Bains said.

“The success of this partnership is underpinned by partnering with a brand that shares our passion for high performance and innovation, while also possessing a deep and genuine commitment to local footy and the community. 

“We look forward to seeing how much we can achieve together over the next four years.”

Managing Director of ASICS Oceania, Mark Brunton, echoed Bains. 

“ASICS is delighted to be extending our agreement with the Western Bulldogs for a further four years through to 2028," Brunton said. 

"At ASICS we believe in the positive power of sport and movement; that it can transform us individually and as a community, that it can uplift our mind and bodies.  

“The Western Bulldogs continue to build great success, and we are very proud to play our part supporting the club to compete at their best."

ASICS first partnered with the Bulldogs in 2017, launching the Club’s gold premiership logo guernsey, and since then have been involved in the release and execution of other iconic Bulldogs guernseys such as the Diamond Dog, Thor guernsey and yearly Indigenous Round designs.

They have also developed strong ties with ambassadors Bailey Dale and Sam Darcy, as well as recent draftees Ryley Sanders, Joel Freijah and Jordan Croft.