The Western Bulldogs have formed an official partnership with Treasury Premium Brands, a division of one of the world's largest wine companies, Treasury Wine Estates.
The partnership with the Bulldogs will hero the Pepperjack brand, which has become one of Australia’s favourite red wines since the winery was established in 1998 with its first release – a Barossa Shiraz.
Whilst the label leads with its signature Barossa Shiraz, Pepperjack’s portfolio has evolved over the years and now features an array of dynamic wines including Chardonnay, Sauvignon Blanc, Sangiovese, Grenache, Malbec and most recently a Grenache Rosé.
Pepperjack was also announced as the official wine partner of the AFL in 2022, a partnership that has continued into the 2023 AFL season - proudly pairing Australia’s #1 game with Australia’s #1 Shiraz for a second year in a row.
Treasury Premium Brands Director Marketing & Category, Ben Culligan, says it’s an exciting time for Pepperjack – a brand that celebrates bringing people together to enjoy wines famous for their quality, character and style.
“As makers of Australia’s leading Shiraz, Pepperjack is proud to partner with the Western Bulldogs. There is a natural alignment – Pepperjack is all about creating quality wine to be enjoyed with others and the Club shares a passion for bringing everyone together,” he said.
“We look forward to sharing our portfolio of wines with the Bulldogs community during the 2023 football season.”
Western Bulldogs members and fans will reap the benefits of this partnership through exclusive offers across the remainder of the 2023 season. Pepperjack will also be featured at select Bulldogs match-day functions throughout this season.
“We’re excited to welcome Pepperjack as an official partner of the Bulldogs and we look forward to bringing our partnership to life,” said Bulldogs CEO Ameet Bains.
“Pepperjack has a strong reputation in Australia and we’re proud to be working with the team to leverage the brand and add value for our members and fans through this partnership.”
For more information about Pepperjack, visit www.pepperjack.com.au
