On the eve of Season 7 of the AFLW competition, the Western Bulldogs are proud to announce that foundation partner Priceline Pharmacy will remain aligned with the Club for at least the next two seasons.

Priceline first joined with the Bulldogs in 2017 ahead of the historic first year of the elite women’s competition, and has been a constant support throughout the team’s journey as a co-major partner.

Priceline’s logo sits proudly on the front of the Dogs’ playing guernseys, on the team’s training apparel and on the Club’s official media backdrop.

“We couldn’t be prouder of our ongoing partnership with the Western Bulldogs AFLW team,” said General Manager of Priceline Pharmacy, Andrew Vidler.

“As a brand that champions women’s health and wellbeing, our partnership enables us to help raise the profile of women’s sport in Australia and promote the benefits of an active and healthy lifestyle.

“We wish the players at the Western Bulldogs AFLW all the best for the current season and will continue to cheer on the ‘Mighty West’ and all things women’s footy for a long time to come.”

Priceline is Australia’s leading pharmacy, health and beauty store, which first opened in 1982 with a store at Highpoint Shopping Centre, right in the Bulldogs’ heartland.

Today, there are more than 470 Priceline and Priceline Pharmacy stores nationally.

Priceline has been by Australia’s side for the last 40 years, with the brand launching the ‘helping you be you since ‘82’ campaign this year.

“Priceline Pharmacy has been a strong and loyal partner of our women’s football program, and we thank them for their ongoing commitment to the Club,” said Bulldogs’ CEO Ameet Bains.

“Not only has Priceline Pharmacy provided crucial support to our team on the field, but they have played a vital role supporting our community programs, most notably in the health and wellbeing space.

“We have already achieved great things together as two organisations with shared values and a commitment to the promotion and advancement of women’s sport. We look forward to the future with excitement.”

Priceline will bring its partnership with the AFLW to life this weekend with a pop-up activation at the game, participation in the kick-off coin toss and a live ‘dance cam,’ in which Priceline vouchers can be won.

To find out more about Priceline, and to shop online, visit priceline.com.au.