The Western Bulldogs and global sportswear brand ASICS have agreed to a new five-year contract extension, which will see the partnership length stretch out to at least 10 years.

ASICS began its association with the Bulldogs in 2017, which included the launch of the Club’s gold premiership logo guernsey.

To coincide with the partnership extension, ASICS launched a throwback style Bulldogs guernsey in time for the start of the 2021 season, which features a red collar and red trims on the shoulders, along with the relocating of the letters FFC from the back to the front of the players’ match-worn jumpers.

In addition to the new guernsey, ASICS have developed a new training and supporter range for 2021, heavily featuring the iconic Bulldogs royal blue. This range is available for purchase from the Bulldogs Shop and ASICS website.

“To partner with one of the most recognised sportswear brands in the world for another five years is extremely exciting for the Club and our members and fans around Australia,” said Western Bulldogs CEO Ameet Bains.

“We are very proud to be the only AFL team with an official partnership with ASICS, alongside other iconic teams including the Australian cricket team, the Wallabies and the Brisbane Broncos.”

Mark Brunton, Managing Director of ASICS Australia, said: “We are delighted to be continuing our long-standing partnership with the Western Bulldogs.  It is an exciting time at the Club, with a promising young team, and we look forward to seeing the partnership go from strength to strength.

“There are great synergies between our brands and we value being in partnership with such a community orientated club, as this speaks to ASICS’ core values.”  

Bulldogs’ members and fans will see the players wear the updated guernsey this Friday night for the AFL season-opener against Collingwood at the MCG.