Nostalgia meets the future in the design of the new Western Bulldogs’ 2021 men’s ASICS playing guernsey.
The striking new design, created by the Club’s long-time apparel partner ASICS Australia, will be exclusively worn by the AFL team this season.
The guernsey is reminiscent of the commemorative ‘Bob 300’ jumper from 2017, which was made to honour the triple century of games for Club champion Robert Murphy.
The 2021 guernsey features a red collar and red trims on the shoulders, as well as an updated logo for the Club’s major partner, Mission Foods.
The most striking change is the re-positioning of the traditional letters ‘FFC’, a tangible recognition of the Bulldogs’ former status and history as Footscray Football Club, from the back of the guernsey to the chest section on the front.
“The AFL approached clubs during the covid-ravaged 2020 season about a sponsor branding opportunity in the top section of the back of the guernsey, which meant relocating the FFC letters,” said Bulldogs’ Chief Commercial Officer, Nick Truelson.
“While we were grateful for the opportunity to create an extra revenue opportunity for the Club, we were determined to keep FFC on the guernsey in a prominent position, because we know how important our history is to our members and fans.
“We worked with ASICS and the AFL to move the letters to the front of the 2021 jumper, where they’ll sit proudly on the chest of the players, underneath the Mission logo.
“Unfortunately, apparel deadlines meant we weren’t able to produce a retail version of the guernsey with FFC on the front for 2021, however we believe our fans will be excited to purchase a jumper with an overall new look.”
The 2021 ASICS Bulldogs guernsey is available for pre-order now from the Bulldogs Shop. Click here to find out more.
The 2021 ASICS apparel has also now arrived, and will be available on in store on Monday, February 15, and online soon. Visit the Bulldogs Shop at VU Whitten Oval to get all of your Red, White and Blue gear.
