The program, a first for any AFL Club has attracted almost 100 local Businesses in the first two months and offers businesses the opportunity to increase sales and exposure to Western Bulldogs members through a range of packages to enhance business development, together with various advertising and networking opportunities.
Bulldogs Friendly Businesses will foster relationships within the community to cross promote and develop a loyalty program. This will enhance a business’s long term patronage while providing mutual benefit for participating businesses and their customers.
Speaking at the launch, Western Bulldogs Chief Executive, Campbell Rose said “building a social and business enterprise network is part of the Club’s genuine belief that being embedded in the local community is the way of the future.”
“It’s all about doing business with people and in doing so developing relationships with those who can drive your business” Rose said.
The Program provides an online directory of businesses - http://www.bulldogsfriendlybusiness.com.au - each offering Western Bulldogs members with exclusive offers and deals.
The Program is supported by Telstra, who has joined as Presenting Partner.
“Our partnership with the Western Bulldogs for this program is an extension of our existing commitment to the west of Melbourne. We were attracted to the underlying concept of the Bulldogs Friendly Business initiative, which is that loyal Bulldogs members will support the businesses that support their club - loyalty is an important business principle for the successful operation of organisations big and small" Patrick O'Beirne, General Manager Melbourne for Telstra said.
“We also look forward to providing some special offers to Bulldogs members during season 2009” he said.
Members should visit http://www.bulldogsfriendlybusiness.com.au to view the exclusive offers available.
