When the 2016 premiership flag is unfurled at Etihad Stadium on Friday, 31 March, some iconic Bulldogs will be on hand to mark the occasion.

Today’s ICON profile: Juan González Moreno

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Juan González Moreno might not be a familiar name to many Western Bulldogs fans, but the company he founded - Mission Foods - has played an integral part of the success of the Bulldogs in recent years as a major sponsor of the club.

Born and raised in Monterrey, Mexico, Mr González founded Mission Foods, the world's largest tortilla company, in the USA with his father in Los Angeles during the late 1970s.

Mission Foods launched its brand in Australia in 2006, and soon after became part of the Bulldogs family. Mission's partnership with the Western Bulldogs has blossomed since, to the great appreciation of everyone at the Bulldogs, including president Peter Gordon.

"We’ve been on an exciting and ultimately rewarding journey together and we are forever grateful for the loyalty that Mission have shown us."