The Western Bulldogs will lobby for greater opportunities on the AFL’s big stage, with Club president Peter Gordon confirming the Bulldogs would push for Friday night matches in 2016.
The Bulldogs have not had a Friday night match since 2012, joining the Gold Coast Suns and GWS as the only sides to not participate in a Friday night match in the past three seasons.
Speaking with the Herald Sun this week, Gordon said the Bulldogs deserve a chance at the prime timeslot, in order to continue building fan base and revenue.
“My expectation would be that the AFL would be thinking of giving us four to six Friday night games on the basis of the promise that we’re showing on the field.
“(There’s) the exciting brand of football that we’re showing, the growth potential for us in the competition and last but not least, in some form, to redress the fact that we’ve had none since 2012.”
The ability to showcase the Club’s brand and capitalise on the commercial opportunities that a Friday night match presents is driving Gordon and the Bulldogs’ push.
“We are meant to build our membership… but we are denied the most important tools, which enable us to do it, which is the sort of exposure you get from those Friday night games.”
The Bulldogs have won nine matches in 2015 and currently sit sixth on the AFL ladder, already surpassing last year’s total of seven wins.
