The AFL, together with Telstra, has today launched the AFLW Official App ahead of the 2018 NAB AFL Women’s Competition. 

The new app, a collaboration between Telstra and the AFL, will put fans at the heart of the match experience with new features, and live streams of all 29 games including the NAB AFL Women’s Grand Final.  

iPHONE | Download the AFLW iPhone App now in the App Store here.

ANDROID | Download the AFLW Android App now via Google Play here.

Joe Pollard, Telstra’s Group Executive Media and Chief Marketing Officer, said the app will carry streams of the matches live, fast – and for Telstra mobile customers, the games will be data-free.

“In partnership with the AFL we are committed to growing the AFL’s elite women’s competition and as part of that commitment, making the live games available to as many fans as possible, and building a new sports streaming audience is key,” Ms. Pollard said.

AFL General Manager Growth, Digital and Audiences, Darren Birch, said the AFLW Official App is about bringing fans closer to the game.

“The AFLW Official App is about the new fan experience. The app is designed to bring AFLW fans closer to the players and their journeys, help fans plan their visit to the grounds, and guide them through the rules of the game and the on-field action,” Mr. Birch said.

“The app also allows us to extend the AFLW story beyond the eight-week competition with unique player content and news throughout the year ahead.”

Last year, a staggering 2.6 million minutes of the NAB AFL Women's Competition was streamed through the AFL Live app in the opening round.

“The outstanding success of the AFLW's opening matches in 2017 showed just how vital it was for the League to offer a connected always-on fan experience, especially ahead of the League’s expansion to a 14-team competition in 2020.

“The app will be the ultimate way to stay connected to the women’s game with a simple glance, whether you’re at the game or not,” Mr. Birch said.

The AFLW Official App is now available for download through the App store and Google Play store.