The Western Bulldogs have today unveiled the 2024 AFLW Pride Guernsey to be worn against Essendon next week.

Designed by members of the playing group, the guernsey once again features the colours of the Transgender Pride Flag – a staple in the design since 2022.

For the first time, it will be based on the Club’s white clash guernsey, and has the additional details of the gender-identity symbols featured across the pink and blue hoops in the centre of the guernsey.

Alongside the 'Pride Heart' - added as part of last year's design - the new gender-identity symbols aim to better represent the diversity of the LGBTQIA+ community.

The inaugural Pride Game was established by the Bulldogs and Carlton in 2018 and has since evolved into a league-wide round dedicated to celebrating diversity and inclusion while supporting the LGBTIQA+ community.

Fans will be able to join in all the excitement of the 2024 Pride Round celebrations when the Dogs host Essendon in a Friday night blockbuster at Mission Whitten Oval. Tickets for the game are available here.

The 2024 Pride Range, including the guernsey, are now available in limited amounts from the Bulldogs Shop.