After eight seasons of strong support for the Club’s AFLW program, the partnership between the Western Bulldogs and Priceline Pharmacy will conclude at the end of 2023.

Priceline first joined with the Bulldogs in 2017 ahead of the historic first year of the elite women’s competition and has been a committed co-major partner over the last seven years.

Not only has Priceline Pharmacy provided crucial support to the Bulldogs’ team on the field, but it played a significant role in supporting the work of the Western Bulldogs Community Foundation, most notably in the health and wellbeing space.

“It has been a pleasure to have Priceline as a foundation partner for our AFLW team,” said Western Bulldogs Chief Commercial and Strategy Officer, Kon Karavias.

“We thank them for their ongoing support of our women’s team and encouraging the growth of women’s sport.

“We are proud to have shared our AFLW milestones with Priceline during our AFLW journey so far, including the Premiership-winning season of 2018.

“Priceline was also steadfast in their support throughout the pandemic impacted years, which we’ll be forever grateful for.”

Priceline Pharmacy Head of Marketing Gabrielle Tully said: “Priceline Pharmacy has been proud to sponsor the AFLW Western Bulldogs for the past seven years. Supporting the team’s growth from first bounce, cheering them to their first Premiership win and helping to inspire the next generation of superstars has been a privilege.”

“Women’s sport greatly benefits the health and wellbeing of our communities. We wish the Dogs every success in the seasons ahead.”