THE BEST chance a forward has of beating Western Bulldogs fullback Brian Lake is to remain on the move and make arching leads, says Richmond great Matthew Richardson.

Richardson also told The Whiteboard on AFL.com.au that Lake boasted enough "tricks" to have become an accomplished forward.

Watch on the media player above as AFL.com.au analyst Matthew Richardson puts Brian Lake under the microscope.

The two-time All-Australian fullback will again come under strong consideration for a berth in the AFL's all-star team, and Richardson lauds several areas of his game, including his contested marking, kicking and anticipation.

Lake's attacking flair is also one of his greatest assets.

"He’s a man the opposition need to watch, because although he plays on the last line at full back, he can be an offensive weapon as he sets up many scoring opportunities from the back half," Richardson said.

"He likes to get into the corridor and drift down and if you’re not focused on him, he can push right down and put the ball inside 50.

 "And the Dogs love to give him the ball because he's a very, very good kick, he's a smart kick and he generally hits the right options."