The Western Bulldogs are pleased to announce that its partnership with PEDIGREE® will continue for a further two years, as a Premier Partner of the Club.
PEDIGREE® became the Club’s official AFL coaches’ partner early in 2020, and the relationship has grown strongly ever since.
The PEDIGREE® logo will continue to feature on the top back of the Bulldogs’ AFL guernsey, as well as on apparel worn by the Club’s coaching panel, led by senior coach Luke Beveridge.
PEDIGREE® branding will also feature across the Club’s media back drop, match-day change room and LED signage, as well as through many digital activations.
PEDIGREE® also intends to dedicate a 2022 match-day celebrating dogs, and the benefits they bring to people’s lives, building on the ‘Dogs Rule’ concept it launched in collaboration with the Club this year.
“Our partnership with PEDIGREE® has gone from strength to strength since early in 2020, and we’re proud and excited to see our relationship continue for a further two years,” said Western Bulldogs CEO Ameet Bains.
“Despite the challenges we’ve been presented with covid-19 during this period, we’ve found a way to create mutually beneficial value for both organisations, building on the clear synergies and connections we have.
“Our members and fans now clearly associate the PEDIGREE® Brand with the Bulldogs, and that is testament to work we’ve been able to do together across a number of platforms and activations.”
The PEDIGREE® Brand provides quality accessible nutrition for all dogs across Australia.
“We’re so excited for the PEDIGREE® Brand to continue its strong partnership with the Western Bulldogs,” said PEDIGREE Marketing Director Emily Dowling.
“The past two years have been an incredible collaboration, one that we could not be prouder of. Together we’ve pushed our thinking to adopt a new and creative approach to the partnership, that delivers against our mutual goals and values.”
“We’re looking forward to seeing what this partnership can unlock in 2022 and beyond!”
For more information about the PEDIGREE Brand, visit pedigree.com.au
