Designed by Jason Walker

 

The Western Bulldogs 2023 Indigenous guernsey was designed by proud Kerrup-Mara Gunditjmara and Yorta Yorta man Jason Walker.

For the first time in Club history, all four teams (AFL, AFLW, VFL and VFLW) wore the design in respective rounds.

The design represents Mirring (country) on Gunditjmara, where the Bulldogs are affiliated with in south-west Victoria, and is inspired by the Lake Condah Possum Skin Cloak.

(L-R standing): Arthur Jones, Naomi Ferres, Jamarra Ugle-Hagan, Liam Jones. (L-R floor): Cooper Craig-Peters, Pamela Amber, Tahlia Meier, Mel Freeman, Imahra Cameron.

The etching designs on the cloak represent the Bulldogs’ staff, players and supporters connection to country and journey throughout life.

The front of the guernsey features an eel (kooyang) intertwined throughout the red, white and blue hoops, which represents many things for Gunditjmara people, including resilience, and is an important resource for food and trade.

The kooyang’s inclusion in the design also acknowledges the West-Vic Eels Aboriginal Football Club, where many Aboriginal and Gunditjmara families – including Jamarra Ugle-Hagan – have played in state-wide Aboriginal Football Carnivals.

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